My career evolved from brand design to complex B2B and B2C systems. Today I work in a hybrid of Figma and the IDE: ideas start as frames, become working prototypes on production code built with agentic tools and heavy use of MCPs, and some have even landed as shipped PRs to Home Assistant's frontend. It's also why I love working with developers: we look at the same working reference instead of a static mockup.

My decisions start from UX best practices and proven patterns, the kind of instinct a decade of complex products builds, and then get tested against reality: interviews, usability tests, surveys, and behavioral data when it's available.

Currently I'm a Senior Product Designer at the Open Home Foundation, working on Home Assistant. My main focus is Automations and Intelligence: how people create and manage automations, and how AI fits into the platform. Beyond that, I contribute across the product, from UX audits to features that lower the barrier to entry.

In recent years, I worked in renewable energy on web SaaS applications for solar and wind farms.

Previously, I designed a WYSIWYG website builder and CMS at lastminute.com.

At the beginning of my career, I freelanced on numerous projects, some showcased below.